[News] Commercial Songs really working?

Looks like LG and Samsung are doing everything they can to promote their products. Why? Cause the iPhone is coming to Korea very soon. When? Most likely in December or early next year. Many communication companies have been releasing their version of touch screen phones, and app. stores to match the awaiting popularity of the iPhone. In addition, KTF is likely to promote the iPhone once the Korean market opens their doors for the sale of foreign devices.

In order to sell their products more effectively, LG and Samsung have advertised their products through commercial songs. They use popular idol groups to advertise their products in full length music videos. But does this method really work? While these songs do prove to be popular, some suggest the commercial songs promote the stars rather advertising the product. Before 2NE1 debuted, they appeared with Big Bang to promote LG's new 'Lollipop'. 2NE1 certainly benfited from the commercial song as they held the number 1 spot in various online charts, also gaining huge popularity.

Commercial songs have already become a category in some online music charts, where they offer best MV and best song. While the songs are catchy, memorable, and popular, their original function to advertise fails, as they are overshadowed by the popstars.

Here are some clips of popular commercial songs released in 2009:
f(x) - chocolate love (electro-pop ver.)
SNSD - chocolate love (retro ver.)
Big Bang & 2NE1 - Lollipop
Son Dam Bi & After School - Amoled